About us
We were creators before we were operators.
LGCY is a strategy and operations agency for creator-led growth, built for Web3, crypto, and fintech.
We started on the other side of the table. Before LGCY was an agency, we were the creators: building audiences in crypto since 2020, negotiating our own deals, reading our own dashboards. We know what makes a creator genuinely move for a brand, and what a marketing manager needs to see in the report at the end of the month. That double fluency is the company.
Today, LGCY builds and operates the creator layer for exchanges, wallets, and fintechs: prospecting, negotiation, activation, content, and reporting, end to end. Your team keeps the strategy and the relationships that matter; we run the machine and bring the data. We've built and run programs for brands like Kraken, OKX, and Ledger.
We keep the client list short on purpose. Fewer programs, more depth, numbers we can stand behind.
The name is the thesis. LGCY: build your legacy.
The founders
Crypto-native since 2017, Ariel has spent nearly a decade inside the market: first as a leading Brazilian crypto content creator, then as Partnerships Manager Brazil at Ledger. At LGCY he owns strategy: positioning, narrative, and the AI tooling under the hood, agents, automation, internal apps. The content frameworks our creators run on are usually his.
Sophia is LGCY's editorial and communications core. A journalist by training, she's spent the last ten years inside the creator market, shaping how the agency and its clients sound, from proposals to reports to brand voice. She's also the discipline behind the operation: the tracking, the follow-through, the details that keep programs honest.
Thutski is one of Brazil's major Web3 video creators, and the operator behind LGCY's client programs. He runs the day-to-day with exchanges and KOLs: negotiation, onboarding, activation, delivery. His production background sets the bar for everything LGCY ships: studio-level content, not influencer-grade.